Geolocation applications and those that, without being specific, include the spatial dimension, are becoming more numerous. Not in vain, even though they are heterogeneous, many of the data generated by Big Data and the Internet of Things –IoT– are characterized by the fact that they have a geographical component.
Geomarketing is a concept that is gaining importance within the business environment. Even though its essence is nothing new, due to the advances in GIS technology and the ones in displaying massive amounts of data -BIG Data or Data Science-, it has become a revolutionary tool for making strategic decisions. Let´s get started.
We evolve, hope you like it.
1.- First period; 2007 – 2008
What were we doing? SVG and Flash viewers. Desktop was dominated by ArcGIS and SmallWorld. Clients still asked for paper maps.
Clients = Local companies and administrations
2.- Second period; 2008 – 2012. Open Source and Design explode within Geographica. We chose PostGIS, QGIS, MapServer, R and GDAL. We made Java and HTML5 viewers, we used GM, OSM and OGC. We developed and released our first apps for iOS and Android. We succesfully finished our first geographic management dashboards.
Clients = Administrations, European Projects, National private companies and Scientific institutions.
3.- 2012 – 201?. Growth stage. Data (at last!) start winning the battle. We do GIS and Data Science. We use Hadoop, Spark, Node.js, Python, SciPy, Maply, CartoDB, Mapbox, Docker, gscope. A new, fascinating and funny era.
Clients = National and international private companies, national and international institutions, university and scientific organizations.
Where are we going? To create more things, with more people, in more countries. We really want to keep working, creating jobs from here for the whole world. We would make it if we continue taking care of the most important thing; our team, which has been, is and will be the key of Geographica.
